Sometimes, first impressions can be misleading. Yes, the new Volvo EX30 is our smallest SUV to date. And yes, it comes at an attractive price. But it can have a big impact, representing one of our most significant business opportunities in the coming years.
The Volvo EX30, available to order now in selected markets*, is a cornerstone of our strategic transformation as a company. By mid-decade, we aim for half of our global sales volume to consist of fully electric cars and to achieve an operating profit margin of 8-10 per cent. By 2030, we plan to sell only fully electric models.
Volvo Cars expect the EX30 to be one of our best-selling models in the coming years as we work towards those ambitions, and it will significantly contribute to our growth and profitability objectives.
With the Volvo EX30, Volvo Cars enters a new and fast-growing segment of the company’s brand. Consumers have a growing global demand for small, fully electric premium SUVs.
For example, many people in the city are looking for a car that brings convenience and allows them to commute to work and get around while doing so in a way that reflects who they are.
The EX30 is designed to be as safe as the customer would expect from a Volvo car and aims to look after the customer and others in hectic urban environments. For example, it includes a bike safety feature that helps prevent so-called ‘dooring’ accidents by alerting passengers when they open the door before a cyclist, scooter or runner. State-of-the-art protective safety tech further illustrates how Volvo Cars has applied the company’s high safety standards to the EX30.
A Seamless Customer Experience
The Care by Volvo subscription packages are part of our ever-growing online offer. Volvo Cars has focused on developing a simple, intuitive and smooth buying process via the company’s flagship store, volvocars.com. Transparent online pricing without hidden fees and an easy-to-understand offer make ordering a new Volvo EX30 a breeze.
That online sales process reflects the company’s ambition of creating the best possible customer experience, seamlessly merging online and offline channels. Whether the customer visits one of the company’s retailers, walks into one of its urban studios, heads to its website or uses the Volvo Cars app, everyone should get the same outstanding and meaningful experience.
In addition to the United Kingdom, the company’s first market to switch to a fully integrated online/physical, direct-to-consumer model this year, the Volvo EX30 will also be available online in other selected markets.
The EX30 provides drivers with a reliable and capable SUV, born electric and packed with all the necessary smart tech. Combined with an attractive starting price of around EUR 36,000, customers get a premium fully electric SUV for a similar price to combustion engine-powered equivalents.
And as if that wasn’t enough, data from the company’s initial analysis in two markets shows the total cost of ownership to be currently lower than any other fully electric Volvo car – and well ahead of much of the competition in the electric, small SUV segments*.
“We know that price and cost of ownership are still one of the biggest challenges when people consider switching to an electric car,” said Jim Rowan, our chief executive. “With the Volvo EX30, we aim to bring premium, fully electric mobility to a much broader audience, helping to advance and speed up the transition to full electrification that our industry and society needs.”
In the Way You Want It
With its convenient size, innovative technology and different configurations, the Volvo EX30 is designed to appeal to a wide range of customers – each with their preferences, needs and ways of life.
That same flexibility and convenience are reflected in how we structured the commercial offer. It is designed around comfort and freedom of choice. You decide how to access a Volvo EX30: through outright ownership, leasing or subscription.
Care by Volvo subscription offer has been very successful customers in recent years, not least because it gives flexibility and price predictability. Volvo Cars will offer that same level of transparency on the EX30: customers can see their monthly costs at a glance, without hidden fees or expenses, allowing you to enjoy life with your EX30 even more.
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