Ford is again increasing the price of some models of its F-150 Lightning electric pickup, with the base model now starting at $61,869, including shipping—up about 50 percent over the initial starting price when the truck launched in April 2022.
The price hikes come as the automaker reopens retail order banks for current reservation holders, resumes vehicle shipments and returns to full production at its Rouge Electric Vehicle Center following a February battery fire.
The automaker said the price for the Lariat standard range model will jump from $76,369 to $77,869, while the Platinum model will jump from $98,769 to